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WHO WE ARE

Our Bright Vision

Meet LERO.CO

Inspired we are! Located amidst the pristine beauty of the high desert mountains of New Mexico, our jewelry designer, Leo, transforms Argentium Silver—a recycled, responsible and nickel free silver—into classic shapes that are elegant and brilliant.

OUR MISSION: AUTHENTICITY & INNOVATION

LERO.CO manufactures hand crafted jewelry with Argentium Silver which has unique superior attributes that make it the finest silver in the world: 935/1000 silver alloy of white color, highly reflective, brightest precious metal, purer than traditional sterling silver, greater in hardness for durability, superior tarnish resistance and is hypoallergenic, antibacterial, nickel-free. A traceable, responsible Silver.

OUR VALUES: SUSTAINABILITY & SOCIAL RESPONSIBILITY

LERO.CO recognizes ISO 26000 as a reference document that provides guidance on social responsibility, therefore, we have adopted its 7 Core Subjects to integrate social responsibility into our values to plan and implement actions for sustainability – economically, socially, and environmentally. Our practices include the use of responsible product materials, recycled packaging, and using wind power to host our web site through Canvas Host—a B Corp. As a manufacturer, we choose to do business with other companies that are transparent and share a vision of sustainability.

OUR PLEDGE: “BEE” THE CHANGE

At LERO.CO, we believe we can do our part to be environmentally conscious through a pledge to restore native wildflower habitats to save the bees, one of our most abundant pollinators that account for the growth of fruits for agriculture and for the sustainability of ecosystems. Our plan of action is simple: for each item of jewelry sold, we will plant one seed pod—containing from 5 to 25 seeds each—to grow wildflowers. The pods will be dropped from a Hot Air Balloon and planted in the landscape of the Southwestern U.S.A. high dessert! This promotion will be launched in April with a LERO.CO Limited Edition Collectible Argentium Silver piece. We even include a “seed paper” flower packaged with each jewelry item to start planting flower power now! Each purchase counts! And, you can “multiply” the seed pods counted in your order by signing up for our “BEELINE for Flower Power” Program. For more information, please email BEELINE@lero.co. “BEE” the change!

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OUR TEAM: CREATIVE EXPERIENCE

OUR DESIGNER & ARTISTIC DIRECTOR

Leo is a contemporary Jewelry Designer & Artistic Director, who earned a Diploma from the Gemological Institute of America and a Certificate from the Revere Academy of Jewelry Arts. With over 10 years of experience, he started his career as a bench jeweler in San Francisco to then open his business, LERO.CO, in Taos, New Mexico. His focus is on creating sustainable hand crafted jewelry made in U.S.A. Drop him a line for custom design pieces!

OUR DESIGN PHILOSOPHY

“At LERO.CO we believe in the artistry of the silversmith. As a designer, my experience as a bench jeweler—hammering precious metals day after day— taught me the language of silver. My passion is to hand forge Argentium silver to give it the strength and beauty to stand the test of time.”—Leo, Designer & Artistic Director

OUR PERSONALIZED PRODUCTS: JEWELRY BY DESIGN

CUSTOM JEWELRY DESIGN

Want something unique? We will design a personalized one-of-a- kind jewelry piece for you!

EVENT JEWELRY GIFTS

Hosting an event? We can design a personalized piece for your wedding party, group reunion or sponsor gifts.

PRIVATE LABEL DESIGN

Want a signature piece for your boutique, shoppe or special clients? We will design exclusive jewelry pieces for your private label.

WHOLESALE ORDERS

Be our retailer! Showcase our made-in-USA products at your location. And, ask about our trunk shows and events!

GEMOLOGICAL INSTITUTE

Alumni of Gemological Institute of America in Applied Jewelry Arts.

REVERE ACADEMY

Certified in Advanced Stone Setting at the Revere Academy of Jewelry Arts.

ARGENTIUM SILVER

Argentium Silver product design and jewelry manufacturer. A recycled, traceable silver.

INTERNATIONAL STANDARD

ISO 26000 is recognized as a reference document that provides guidance on social responsibility. Sustainable and responsible jewelry design.